I created the complete visual identity for the Michigan Jewish Food Festival, a yearly event that was held at Detroit's historic Eastern Market celebrating food, sustainability, and community. The project included branding, illustration, event posters, printed guides, festival maps, apparel, environmental signage, schedules, and promotional materials. Hand-painted vegetable illustrations became the signature visual element, tying together every touchpoint to create a warm, approachable, and cohesive experience for attendees.
Role - Brand Identity, Illustration, Event Collateral, Apparel, Wayfinding
