I developed the Roar Relief brand from the ground up for a hearing-protection product created for Detroit football fans and other high-volume events. The project included logo and visual identity development, product packaging, retail display design, promotional signage, social media graphics, and supporting marketing materials. I carried the work from initial concept and design through final print production, creating a cohesive visual system that could translate across packaging, digital, and point-of-sale applications.
The product was launched and promoted around Detroit Lions games at Ford Field, giving the brand a real-world presence beyond the initial design concept.
Role: Brand Identity • Logo Design • Illustration • Packaging • Print Production • Social Media • Point-of-Sale Design
