For over a decade at Latcha + Associates, I designed launch catalogs, dealer publications, and marketing materials for several of Ford's vehicle lines. Working as part of a creative team, I collaborated with photographers, writers, production specialists, and Ford's marketing group to transform complex product information into engaging editorial layouts. My responsibilities included publication design, information hierarchy, art direction for both studio and location photography, handling revisions throughout the design process, and participating in press checks to ensure color accuracy and faithfully reproduce Ford's official vehicle colors in print.
Mustang
Mustang embodied performance, heritage, and emotion. I collaborated with photographers on both studio and location shoots, helping shape imagery that captured the vehicle's personality—from dramatic GT performance photography to lifestyle campaigns shot on the California coast. Alongside these hero images, I designed detailed option guides, color and wheel selections, and feature layouts that balanced excitement with practical purchasing information.
F-Series Trucks
Designing for Ford's truck division required balancing bold visual storytelling with extensive technical information. Each catalog communicated towing capacities, payload ratings, engine specifications, trim levels, and equipment packages while remaining approachable and easy to navigate. I art directed photography in industrial environments, creating imagery that reinforced the durability and capability of the F-Series brand.
Behind the scenes with the photo crew.
Taurus
Designed entirely through remote collaboration, the Taurus catalog combined sophisticated lifestyle photography with product features, technical specifications, and trim information in clean, modern layouts. I art directed studio and on-location photography with the West Coast creative team remotely, collaborating in real time to guide composition, lighting, and vehicle presentation. The result was a polished publication that communicated the Taurus's premium character while maintaining Ford's exacting brand standards.
